My brief was to create a Nacho Pack for consumers that would be fun, exciting and something never done before. My client needed me to sketch and draw ideas based around the Nacho Libre, Mexican idea.
So I sketched out in full size on the cutter guide template provided where everything was going. The front and lid had the characters and logo strapline. Back was to show a cartoon representation of Nachos in a bowl and the sides had the relevant ingredients and nutritional info.
This was a very long winded project and took up roughly 30 hours of studio time. 6 hours to sketch and draw layout. 24 Hours of photoshop work involved colouring in many layers.
The final result worked very well and the client was very happy with the end result.